Professional Resume

ADMINISTRATOR, MEDIA EXECUTIVE,
MENTOR FOR THE DIGITAL AGE

Emerging Technologies | Sales Growth | Digital Strategy | Client Retention | Digital Advertising | P&L
New Revenue Sources | Change Management | B2B | Content | Product Development | Leadership


SELECTED ACCOMPLISHMENTS


Dramatically grew digital revenue.  Nexstar needed digital leadership that could deliver. Through organizing and presenting at sales events, one-on-one client consultations, and managing Digital Managers and sales teams in over 20 Nexstar markets, drove digital revenue that grew 250% in less than three years, with seven-figure impact in the first six months.

Built online retail revenue stream. Wilkes-Barre Publishing Company was overlooking retail online revenue potential. Developed concept and created new revenue channels. Hired Internet sales specialist and retrained legacy sales reps. Increased online revenue from $100K in 2006 to $480K in 2009.

Set the standard for training. Nexstar Broadcasting group had no standard for training staff on basic digital concepts, and advanced selling. Created training and mentoring programs and continuing education for account executive and sales managers. These programs became the standard across the entire 100+ station broadcast group.

Engineered 4.2M increase in page views. WNEP’s website had low traffic. Worked closely with creative services department to actively promote the site. Created new online verticals and improved content. Increased Web traffic from 1.5 million page views in January, 2003 to 5.7 million by January 2007.


CAREER HISTORY


President and Managing Director
Baldino Digital
2016 to present.
Manage operations, P&L, marketing, and client fulfillment. Develop new business. Produce video and advertising content.

General Manager and Executive Producer
Our Cabaret™ Productions
2005 to present.
Produce, direct and perform in cabaret shows, Our Cabaret™ Carolers events, and “Nunsense” musical comedies in northeastern Pennsylvania, New Jersey, and New York City. Manage P&L, business development, and marketing.

Regional Director of Digital Revenue and Marketing Services
Nexstar Media Group
2012 to 2016.
Directly generated results as a leader in sales consulting and events, product distribution, business development, training and mentoring, and content strategy with television stations across the United States. Drove dramatic revenue and audience growth in over 20 local media markets. Created and implemented the company’s standard training and new-hire mentoring programs.

Digital Sales and Training Manager, WBRE/WYOU
Nexstar Media Group
2011 to 2012.
Recruited and trained top sales talent.  Managed sales team and Web developer.  Drove online revenue.

Vice President of Digital Media and Special Events
Wilkes-Barre Publishing Company
2007 to 2010.
Recruited to find and train digital media team. Managed $2.5M budget. Drove revenue. Wrote/reported web and video news stories.

Group Director of Digital Sales and Training
New York Times Broadcast Media Group
2005 to 2007.
Led internet sales efforts at nine television stations across the country. Worked directly with sales management at each station. Drove revenue gains.

Director of Digital Revenue and Strategy, WNEP
New York Times Broadcast Media Group
2002 to 2007.
Oversaw all promotion, marketing, advertising, sales, and product development for all station digital platforms (mobile and desktop). Received the NYT Chairman’s Award for outstanding performance in digital media.

Producer and On-Air Host, WQPX
ION Media Networks
2001 to 2010.
Co-created, hosted and co-produced weekly talk show “Northeast Current” and several annual Christmas specials. Received five Telly Awards for excellence in local television. Twice received Salvation Army’s Sharing is Caring Award for significant contribution to the success of the annual kettle campaign.

Licensed Financial Sales Consultant
PNC Bank, N.A.
2000 to 2002.
Developed new consumer and commercial banking business. Sold a wide variety of bank and insurance products including deposits, loans and fixed annuities. Received the Business Banking MVP and Customer Story sales awards.

Membership Relations and Volunteer-Staff Manager
WVIA Public Media
1998 to 2000.
Hosted live fund drives. Managed volunteer activity, supervising up to 1000 people per year. Coordinated tours, events and fund-raising projects.