Here’s the full question: How often should we update our job search documents, such as resumes and LinkedIn profiles? How can we effectively tailor our resume and cover letter for different job applications without making it seem like we’re just changing a few words each time?

Think of your resume and LinkedIn profile as living documents. These should be update as often as your experience, skills, and credentials change and grow. Use LinkedIn, too, to share articles and thoughts with your network. Be present. This keeps you top-of-mind among your connections.

Regarding your cover letter, you’re right. You really are just changing a little bit of an established template each time you apply. Think of it this way: Your resume is the factual document, a menu of your qualifications and experience. Your cover letter is where you get to showcase your personality and the research you have done related to a specific company and position.